Image Film Production: Why You Need to Rethink Now
The classic image film is dead. That’s not a provocation, but a fact for any brand that wants to stay relevant online today. An inauthentic, long video not only misses the mark—in the worst case, it can damage your reputation. The investment fizzles out.
That’s why modern image film production doesn’t start with the camera, but with the question: What should your video achieve? Instead of a one-size-fits-all film, we think in effective formats—and work with you to find the right solution for your first, decisive step.
From Intention to Impactful Video: Strategy First, Then the Film
Many of our clients come to us asking for an “image film.” They often mean a complete overview of their company: Who are we, what do we do, and why are we good at it? In the past, that often meant long, rather impersonal films trying to say everything at once.
Why doesn’t that work anymore?
1. Shrinking attention spans
If a video doesn’t grab attention within seconds, it quickly loses its value. Sluggish, lengthy, information-heavy formats fail at this hurdle.2. Information overload
Audiences are flooded with content and filter rigorously. Only relevant and engaging pieces get through.3. Demand for authenticity
What’s needed are real insights, transparency, and honest communication.4. Changed viewing habits
Social media sets expectations: content must be short, “snackable,” and optimized for viewing without sound.The truth is: to create real impact today, we must first take a step back and define your goal. Only then can we determine which video format will be most effective for you. Do you want to build trust in your brand? Support sales in a targeted way? Prove your expertise? There’s a cinematic tool for each of these goals.
Does the Image Film Still Have a Place?
Despite the loud claims, the image film hasn’t disappeared. It has evolved from pure self-promotion into one of the strongest instruments for authentic storytelling.
The modern image film focuses on the heart of your brand: your values, your vision, and the culture that makes you unique. It doesn’t sell a product; it creates an emotional connection and lasting trust. It answers the question, “Why should I care about this brand?”
To achieve that goal, there’s now a whole family of strategic video formats.
Our Formats for a Strong Brand: An Overview
Based on your strategy, we develop the right format—or a mix of several videos that reinforce each other. Here are some of the most effective tools in our repertoire:
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The centerpiece. An emotional film (approx. 90–120s) that focuses on the “why” behind your company. It doesn’t sell a product, but a feeling and a stance—creating a deep, lasting connection.
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The versatile all-rounder that answers “Who are we & what do we do?” It’s a clear, trust-building portrait of your company, your processes, and your services. Ideal for the About page, trade shows, or as a general entry point.
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A deep, narrative film often with a journalistic touch. Instead of a general overview, it tells a specific, authentic story—e.g., your founding story or a forward-looking mission.
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Let your satisfied customers do the talking. Nothing builds more trust than an authentic third-party endorsement on film.
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Position your brand as a responsible actor (Corporate Social Responsibility) or as a thought leader in your industry. These videos build reputation and authority.
Supporting Content Formats
- Social Media Snippets: Not a strategic format in itself, but a crucial output. From the main film material, we produce short, attention-grabbing clips (15–60s) tailored precisely to each social platform. More on Social Media Content.
More Than a Production Company: Your Strategic Partner for Corporate Films
What sets us apart is our approach. We’re not just contract filmmakers—we’re strategic partners who think along with you and dive deep into your brand.
- Marketing & Psychology Foundation: We combine creative storytelling not only with visual excellence, but also with solid marketing know-how and insights from business psychology. This creates videos that demonstrably achieve the desired effect.
- Straightforward partnership: We work at eye level, listen closely, and make complex processes simple. You don’t need to spoon-feed us—we understand your goals and proactively develop fitting ideas.
- Focus on authenticity: We believe real persuasiveness lies in authenticity. Our aim is to capture the true DNA of your company and tell a story that is genuine, credible, and memorable.
How Much Does an Image Film Cost? A Transparent Overview
One of the most common questions concerns the budget. Since every image film production is one of a kind, there are no flat rates. The price is the result of your individual goals and requirements. To provide transparency, here are the key factors influencing image film costs:
- Concept & strategy: Depth of ideation, research, and script development.
- Production effort: Number of shoot days, team size (direction, camera, sound, etc.), and scene complexity.
- Locations: Number and type of locations (on-site, external, studio).
- Technology: Use of special equipment such as drones, cranes, or high-speed cameras.
- Post-production: Editing, color grading, sound design, professional voice-over, licensed music, and any animations or graphics.
- Length & formats: Final length of the main film and additional versions for social or trade shows.
We’ll advise you honestly and find a solution that fits your budget and communication goals perfectly.
Your Path to the Perfect Corporate Video: Our Image Film Production
As an experienced image film agency and production company, we follow a proven process that blends creativity with efficiency and keeps you in the loop at all times.
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Phase 1: Strategy & Concept
We start by truly understanding your company, your goals, and your audience. Through conversations, we develop a sharp core message and a creative concept that serves as the roadmap for the entire production.
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Phase 2: Production & Filming
This is where the idea comes to life. Our seasoned team executes the concept with state-of-the-art technology and a keen sense for mood and detail. We create a relaxed atmosphere in which everyone in front of the camera feels comfortable.
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Phase 3: Post-Production & Delivery
In the edit, we bring everything together: visuals, sound, music, and graphics merge into a coherent whole. After your approval, you receive the final film in all required formats—perfectly optimized for every channel.
Start Your Image Film Project Now
Have we sparked your interest in bringing your brand to life with an impactful video? Tell us about your vision. We’re excited to learn your story and develop a concept together that inspires.
Contact us now for a no-obligation consultation. Get in touch: